Guild Eyewear Studio

Brand identity for Guild Eyewear Studio, an optometry clinic in Buffalo, NY with a spa like approach to patient care and a stylish retail experience. Guild’s brand is built around custom lettering that playfully nods to the many shapes and personalities a great pair of eyewear can take, and the faces that wear them.

Completed during my time at Block Club
Role: Art Director

We explored many ways to play with the lowercase “g”, one of the more expressive shapes in the alphabet. Ultimately we landed on three brandmarks, the primary of which rearranges the custom letterforms from the wordmark to hint at facial features and expressions.

Guild Eyewear Studio

We explored many ways to play with the lowercase “g”, one of the more expressive shapes in the alphabet. Ultimately we landed on three brandmarks, the primary of which rearranges the custom letterforms from the wordmark to hint at facial features and expressions.

Let’s make something together.

hey@juliemolloy.com

Guild Eyewear Studio

We explored many ways to play with the lowercase “g”, one of the more expressive shapes in the alphabet. Ultimately we landed on three brandmarks, the primary of which rearranges the custom letterforms from the wordmark to hint at facial features and expressions.

West Rose

Tommyrotter

Let’s make something together.

hey@juliemolloy.com